Hourglass

“We Glow”

Direct to Hourglass. Writer and Director.

Hourglass released a line of foundation makeup called Ambient Soft Glow. We cast Julianne Moore and her daughter Liv Freundlich as our ‘two moons’ for a reductive single–shot launch film that I wrote and directed. The launch film, along with the other campaign assets (digital videos, a broadcast spot, and Out–of–Home billboards in key markets), garnered extensive global press from the likes of Vanity Fair, Vogue and the New York Times.