Reeses

Arnold Worldwide, Executive Creative Director.

From tv, social to live experiences we used the classic buddy-cop genre and told the stories officer Nuts and Chocolate, and their sidekick Pretzel the canine.  

 

 

Teaser film.

Social gifs

 
 

Nike +

Anomaly New York, Creative Director. 

WHO HIGH CAN YOU JUMP

Taking imagery from the public who participated in the Nike+ events throughtout New York to make subway posters. Each poster would feature different participants, with no two posters being the same.

Concept art.

 

 
 

This is an evolving OOH where new images of participants were added to the wall daily. Day one features Lebron only, but over the duration of the campaign, the wall became populated with wheat pastings of those who participated in the Nike + events.

Before and after OOH.

 

 
 
 

NIKE SOCCER

Weiden + Kennedy, Amsterdam.

Online the newspaper page is a website where search results on any topic would replace the type in the design. Search World Cup 2014 and the results would be scraped from all online conversations and flowed into the design.

Concept Art

 

 
 
 

DIESEL BE STUPID ONLINE

Anomaly London, Executive Creative Director.

An E-commerce clickable music video for the Artist Josep and the song 100 Lovers, featuring 100 people. Creative Review Best in Book.

Click images Previous / Next

 

 
 
 

REESE'S ALL TREES ARE BEAUTIFUL

Arnold Worldwide, Executive Creative Director.

"More like Christmas Turds" 

Webby Award Winner. Canne Silver Lion in PR: Digital & Social - Response/Real-Time Activity. One Show Gold in Public Relations: Response / Real-Time Activity. One Show Bronze in Social Media: Branded Social Post. One Show Merit in Social Media: Branded Social Campaign and Public Relations: Brands, Products & Services, Clio Awards - Finalist in Crisis & Issue Management, Adweek Media Plan of the Year - Best Use of Social Spending under $500K, National Addy Awards - Gold Winner Social Media, Single Platform + Best of Show.

 

 
 
 

COKE MUSIC

Wieden + Kennedy, Amsterdam.

Coca-Cola wanted to build equity in music. I designed portraits of artists from Coke bottles where the bottles could be stuck directly onto to billboards to turn our OOH into installations.